For the few non-music related business designs I created, my mantra was less is more. With these, I leaned more toward streamlined and simple designs that focused on the content. After all, content is king, and it's the content that makes the sales.
Through Karma Technologies's inhouse CMS, KarmaCMS, we offered clients an inexpensive way to have a website and not have to go through the expense of a custom design every time they wanted a new look. It was as simple as changing clothes and could be done with a click of a button. When I wasn't working on a custom design, I created premade designs or "skins" in as many styles as I could think of. When the designs were completed I sliced them up and applied them, as well as other designers' creations, to our system, all the while keeping the lastest accessibility standards in mind.
Clients loved the fact that their content stayed put while the look of their site changed dramatically. Each page or "module" had its own default placements that pleased the most eyes, but through CSS and a table-less XHTML layout, I could arrange almost anything anywhere--and that was even before CSS3 was well supported.